YEAR 2024

TIMELINE 11 MONTHS

IN COLLABORATION WITH
Design Lead, Art Director, Project Manager, Copywriter Lead, Motion Designers, 3D Designers, Localisation Specialist, DTP.

ROLE AND CONTRIBUTIONS

As Senior Visual Designer, I was responsible for:
- Shaping the visual identity system, defining typography, colour, and accessible CTA principles,
- Led design execution, guided art direction and photography, and ensured consistency across localisation with in-house teams and external agencies,
- Mentored 30+ colleagues and presented work to 100+ stakeholders,


THE PROBLEM

The existing Just Eat Takeaway.com restaurant and grocer partner visual identity was fragmented and outdated, leading to inconsistent execution, reduced message clarity, and a weaker connection with their partners across markets.

PROCESS & DECISIONS

The refreshed identity balances professionalism with a human, approachable tone while remaining anchored in the core consumer brand. To clearly position the restaurant and grocer partner offering as distinct, we deliberately inverted the consumer colour hierarchy by establishing Mozzarella as the primary colour and reducing Orange to a secondary accent. This decision created visual separation from the consumer experience while retaining brand recognisability, reinforcing a more focused and business-oriented proposition. Charcoal was introduced for headlines and body copy to ensure consistent clarity, legibility, and accessibility across all touch points.


IMPACT

Brought clarity and professionalism to partner marketing while maintaining an approachable tone, fully aligned with Just Eat Takeaway.com’s consumer core visual guidelines. Enabled consistent cross-market messaging and faster campaign execution through streamlined, localisable systems. Drove ~25% increase in engagement across restaurant and grocer partner campaigns.